There’s a lot changing with Facebook Ads at the moment, and it’s mostly as a result of changes that Apple are making with iOS 14, or more specifically, iOS 14.5.
What’s happening is that Apple are cracking down on privacy, and that’s affecting what Facebook can do in terms of tracking. For us all to be ready for this with our Facebook Ads, there’s a number of things that we need to do.
The very first and perhaps the most important thing is to get your domain name verified with Facebook. To do this, go into your Business Manager, go to Business Settings and find Brand Safety and under Brand Safety, you’ll see Domains, and you’ll either see your domain name already there in a list or just enter your domain name and follow the steps to get your domain name verified.
Get this done, and come back for my next tip next week.