Friday Facebook Ads Tip #33: Use Videos to Find your Audience

[It’s pretty simple… You’d be a fool not to be using Video in your Advertising Strategy]

Yeah, videos are engaging and they are probably the best way to get your message across…

…but that’s not actually what I’m referring to here.

What I am referring to is the fact that you can retarget people based on how much of your video (or videos) they have watched.

So think about this for a minute…

If your target audience is very large and you are struggling to narrow it down…

…what you need to do is show some engaging videos to this audience and then Facebook will allow you to create a custom audience made up of the people who viewed your videos past a certain point (3 seconds, 10 seconds, 25%, 50%, 75%, 95% – it’s up to you)

To do this, use the Video Views or Engagement campaign objectives (even both at the same time) to show the video to the large audience…

…and then having identified the people most interested in what you have been saying by creating your custom audience, you are ready to show them your conversion-focused ads!

Simple. And very effective!

If you need help with getting this set up or have any questions, feel free to drop me a line.


Video Transcription:

This week I want to continue talking about the importance of video again.

I know I’ve said it lots of times before, but I really don’t think I can say it enough, and I know from speaking to a lot of people that run Facebook ads, I just think people aren’t quite getting the importance of video these days.

As I said last week, Facebook are making changes and a lot of this is geared towards them wanting more video in the news feed.

They know people engage best with video.

And the other really important thing you need to consider is that if you want to show ads to a cold audience and you want them essentially to buy something from you, one of the best ways to warm up that audience and to essentially identify the people that are most interested in your products is by creating custom audiences based on video views.

So please go use more videos in your ads.

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