Friday Facebook Ads Tip #11: Use Videos to Create Custom Audiences

A video ad is the perfect way to showcase a product or explain what you offer.

Of course, as with any ad, not everyone that sees your ad will be interested, but that’s where video has a huge advantage.

With your Facebook and Instagram video ads, you can see how much of each video people are watching.

You can then use these stats to create multiple custom audiences to use for future ads and for building lookalike audiences.

Although it can depend on the length of the video, I usually recommend creating audiences with the people who viewed more than 50% of your video.

If your video is reaching a large audience then it is also worth creating audiences of over 75% and over 95% and testing the results when you retarget these groups separately.

However, when doing this just remember to also exclude audiences from your ad sets.

For example, if you want to show your next ad to everyone who watched between 50% and 75% of your video then you will need to create an ad set targeting your 50%+ audience and excluding your 75%+ audience.

If you would like to learn more strategies like this, and to find out how I can help you grow your business with advanced Facebook ads, I invite you to book a free call with me.


Video Transcript:

Following on my last tip which was about video ads, I now want to talk to you about creating custom audiences based on the amount of (or the length) of your video that people have viewed.

So, for example, you can go and create a custom audience of all the people that viewed 50% or more of your video. And you can then use that to show them follow on ads. Or you could also use it to create a lookalike audience to find similar people to show that same ad to.

So that’s my tip for this week – use your video ads to create custom audiences so that you can then retarget the same people with further ads. All the best and see you again next week.

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