Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads.

This week, I want to tell you about a simple tool that makes it much easier to set up standard events without using code. It’s the Event Setup Tool.

When you’re in your Facebook Business Manager or Ads Manager, open up Events Manager, and there you will see a button to add events using the Event Setup Tool (or if you go to the settings for your pixel, you’ll see it there as well).

It’s a really easy way to set up the events you need to track on your website without using code.

Go check it out and let me know if you have any questions.