Targeting Engaged Shoppers with Facebook Ads

Sounds obvious, doesn’t it? But how do you find Engaged Shoppers on Facebook and Instagram?

​”Engaged Shoppers” is actually a behaviour you can target when creating an audience.

Facebook/Meta defines Engaged Shoppers as:

People who have clicked on the call-to-action button “Shop Now” in the past week.

This means these people have a history of clicking on shopping ads.

However, it is important to remember to combine this behaviour with other criteria when creating your audiences (unless you want a very broad audience).

For example, use it to narrow down an interest-based audience.

In the video, and in the screenshot below, I selected “Sunglasses” as the interest I want to target.

By clicking “Narrow Audience”, I can ensure that I only target people interested in Sunglasses AND classified as Engaged Shoppers by Facebook.

This strategy is especially beneficial when you have a very large, interest-based, target audience.

Video Transcription:

Hey, in this video I want to talk about Engaged Shoppers.

This has been one of the most popular posts on my website.

A lot of people are interested in using Engaged Shoppers.

So if you’ve got an interest, something like Sunglasses…

Here, this is in the US, it’s giving me an audience size of about 36 million people.

But if I wanted to narrow that audience down, a great way to do it is click Narrow Audience there, put in Engaged Shoppers…

…and that will narrow your audience down to about 20 million.

So, you know, there’s obviously other things we can do with age, gender, etc, other interests, but that narrows that audience down.

To show you here the definition of what Facebook sees as an engaged shopper is people who have clicked the Call to Action button “Shop Now” in the past week.

This is a great way to narrow down audiences and find people who are interested in purchasing online.

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