online marketing

GCLID in Google Ads: What It Is & Why It Matters

If you’re venturing into the world of Google Ads, you’ve likely noticed a curious string of letters and numbers attached to the end of your ad’s URLs. This seemingly random code is known as the GCLID, or Google Click Identifier. While it might look confusing at first, this little addition is remarkably powerful for understanding …

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Understanding the Google Ads Conversion Linker

Tracking the success of your Google Ads campaigns is crucial in digital marketing.  That’s where the Google Ads Conversion Linker comes into play. It’s a powerful tool that allows you to connect the dots between your ad clicks and customer actions on your website.  Conversion Linker allows you to accurately measure the performance of your …

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