CTV (Connected TV) Advertising: Why Advertisers Can’t Ignore This Trend

In recent years, Connected TV (CTV) has emerged as a transformative force in the advertising world. A recent report by DoubleVerify and TVision underscores this shift, revealing a significant increase in viewer engagement with CTV ads. This post delves into the report’s key findings and explores the implications for advertisers. Key Findings from the Report …

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