google analytics

GCLID in Google Ads: What It Is & Why It Matters

If you’re venturing into the world of Google Ads, you’ve likely noticed a curious string of letters and numbers attached to the end of your ad’s URLs. This seemingly random code is known as the GCLID, or Google Click Identifier. While it might look confusing at first, this little addition is remarkably powerful for understanding …

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The GA4 Migration Deadline Is Almost Here

Staying ahead is essential for businesses to thrive in the ever-evolving digital landscape. When it comes to analyzing website data and gaining valuable insights, Google Analytics has long been a go-to tool.  However, with the introduction of Google Analytics 4 (GA4), it’s time to transition from the previous Universal Analytics to this new and improved …

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