What if carefully defining your Facebook Audiences is actually having a negative effect on your ads? When comparing advertising on Facebook and Instagram to other platforms, the targeting options available is one of the major advantages. It’s amazing how specific you can be in terms of demographics, interests and behaviours. However, by getting so specific, …
Knowing exactly who to target with your Facebook and Instagram ads can be quite a challenge. Yes, you know (or think you know) about the demographics and interests of your existing and potential customers but it is often easier said than done to be able to target those people with your ads and avoid wasting …
Friday Facebook Ads Tip #6: Create Lookalike Audiences Read More »
Any effective Facebook or Instagram advertising strategy requires the use of custom audiences. As custom audiences are made up of people who have already interacted with your business, they are a powerful way to re-engage based on previous actions. However, the value of custom audiences is not just in using them for retargeting… You will …
Friday Facebook Ads Tip #5: Create Custom Audiences Read More »
Knowing your target audience and testing multiple interests, age groups etc. is key to being successful with Facebook Ads. To be efficient with creating new ads and to get a clear understanding of which groups are taking action, you need to create multiple saved audiences. You will then have them ready to go when you …
Friday Facebook Ads Tip #4: Create Saved Audiences Read More »
