facebook audiences

Friday Facebook Ads Tip #7: SIZE MATTERS

What if carefully defining your Facebook Audiences is actually having a negative effect on your ads? When comparing advertising on Facebook and Instagram to other platforms, the targeting options available is one of the major advantages. It’s amazing how specific you can be in terms of demographics, interests and behaviours. However, by getting so specific, …

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Friday Facebook Ads Tip #5: Create Custom Audiences

Any effective Facebook or Instagram advertising strategy requires the use of custom audiences. As custom audiences are made up of people who have already interacted with your business, they are a powerful way to re-engage based on previous actions. However, the value of custom audiences is not just in using them for retargeting… You will …

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