Facebook Ads

Friday Facebook Ads Tip #7: SIZE MATTERS

What if carefully defining your Facebook Audiences is actually having a negative effect on your ads? When comparing advertising on Facebook and Instagram to other platforms, the targeting options available is one of the major advantages. It’s amazing how specific you can be in terms of demographics, interests and behaviours. However, by getting so specific, …

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Friday Facebook Ads Tip #5: Create Custom Audiences

Any effective Facebook or Instagram advertising strategy requires the use of custom audiences. As custom audiences are made up of people who have already interacted with your business, they are a powerful way to re-engage based on previous actions. However, the value of custom audiences is not just in using them for retargeting… You will …

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Friday Facebook Ads Tip #2: Start Using Facebook Business Manager

Video Transcript: My Facebook Ads Tip for this week is to start using the Facebook Business Manager. Now, while it is possible to run ads through your personal account, it’s much better to have everything set up within Business Manager. In particular, if you want to give employees access to your pages or to your …

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Friday Facebook Ads Tip #1: Ensure you have the Facebook Pixel on your Website

I’ve decided to post a weekly Facebook Ads tip. There’s a lot of information available on Facebook Ads but often it’s too complicated and the articles and videos can be very long. I’m going to keep my tips short and very specific so that they are easy to take in, even for beginners. Facebook ads …

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