Facebook Ads

Friday Facebook Ads Tip #19: The Lead Generation Objective

Quick and Easy Lead Generation! That’s what Facebook’s lead generation ads can give you. And you don’t even need a website! With inbuilt forms, people don’t need to leave Facebook or Instagram to submit their details, and what’s even better is that their contact details are prepopulated. You can also ask additional questions, but my …

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Friday Facebook Ads Tip #18: Conversion Tracking with Standard Events

As with life events, events that take place on your website can be far from “standard”, but that is how Facebook has chosen to classify them. They reflect what Facebook regards as the most common events taking place on a website, and you can configure them to measure conversions as well as use them as …

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Friday Facebook Ads Tip #17: Custom Conversions

Even if you are not using the Conversion objective for your Facebook and Instagram ads (yet), it’s important to set up conversion tracking within the Facebook Ads Manager. That way you will see how many conversions you are getting from your other ads and you will be “training” the Facebook pixel to understand the attributes …

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Friday Facebook Ads Tip #15: The Reach Objective

The Reach Objective an often overlooked and perhaps misunderstood objective. The intelligence of the Facebook algorithm and its ability to find the people most likely to take your desired action is incredible, but it can mean that your ads are shown to some people multiple times while never being shown to others in your audience. …

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Friday Facebook Ads Tip #14: Choosing the Right Objective for Your Ads

Currently, Facebook gives you a choice of 11 different objectives when setting up a new campaign. They are Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalogue Sales and Store Traffic. Most of them are easy to understand but there’s a few where the use cases are a little less …

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Friday Facebook Ads Tip #13: Optimise for Landing Page Views with the Traffic Objective

If you want to get people to your website or landing page and you don’t want to (or can’t) optimise for conversions, then optimise for traffic. But if you’re optimising for traffic, then you actually want the people to get to your page. Unfortunately, by default the traffic objective is only optimising for link clicks …

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Friday Facebook Ads Tip #12: Choosing Your Video Campaign Objective

Choosing the right objective for your Facebook and Instagram Ad campaigns is not always as easy as it seems. You need to remember that when you choose an objective, Facebook is going to show your ad to people most likely to take the action required of your objective. But that doesn’t always mean they are …

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