Video ads are powerful but don’t believe the BS about short attention spans. If your targeting is right and you use good messaging then people will watch your video for longer than many “experts” will tell you. Not only does a longer video give you an opportunity to get a clear message across, but a …
When people are browsing Facebook or Instagram they are reluctant to leave. So if you are going to ask them to click on the link in your ad to bring them to your website it better be worth it!! But how will they know it’s going to be worth it? Give them enough information in …
Friday Facebook Ads Tip #9: Use Longer Text in Your Ads Read More »
When was the last time you stopped to read the text on an ad or watch a sponsored video while browsing social media? It’s very easy to become ad blind. As you stand in line in a supermarket and decide to take a quick look at your Facebook feed, you’re already primed to scroll that …
Friday Facebook Ads Tip #8: Be More Natural with Your Ad Content Read More »
What if carefully defining your Facebook Audiences is actually having a negative effect on your ads? When comparing advertising on Facebook and Instagram to other platforms, the targeting options available is one of the major advantages. It’s amazing how specific you can be in terms of demographics, interests and behaviours. However, by getting so specific, …
Knowing exactly who to target with your Facebook and Instagram ads can be quite a challenge. Yes, you know (or think you know) about the demographics and interests of your existing and potential customers but it is often easier said than done to be able to target those people with your ads and avoid wasting …
Friday Facebook Ads Tip #6: Create Lookalike Audiences Read More »
Any effective Facebook or Instagram advertising strategy requires the use of custom audiences. As custom audiences are made up of people who have already interacted with your business, they are a powerful way to re-engage based on previous actions. However, the value of custom audiences is not just in using them for retargeting… You will …
Friday Facebook Ads Tip #5: Create Custom Audiences Read More »
Knowing your target audience and testing multiple interests, age groups etc. is key to being successful with Facebook Ads. To be efficient with creating new ads and to get a clear understanding of which groups are taking action, you need to create multiple saved audiences. You will then have them ready to go when you …
Friday Facebook Ads Tip #4: Create Saved Audiences Read More »
Video Transcript: My Facebook Ads Tip this week is about boosting posts. I’m sure most of you that have a Facebook business page, or even an Instagram business account, have seen the option to either boost or promote a post. Normally I would guide you against that because there are far better options when you …
Friday Facebook Ads Tip #3: Boost Posts – Yes or No? Read More »
Video Transcript: My Facebook Ads Tip for this week is to start using the Facebook Business Manager. Now, while it is possible to run ads through your personal account, it’s much better to have everything set up within Business Manager. In particular, if you want to give employees access to your pages or to your …
Friday Facebook Ads Tip #2: Start Using Facebook Business Manager Read More »
I’ve decided to post a weekly Facebook Ads tip. There’s a lot of information available on Facebook Ads but often it’s too complicated and the articles and videos can be very long. I’m going to keep my tips short and very specific so that they are easy to take in, even for beginners. Facebook ads …
Friday Facebook Ads Tip #1: Ensure you have the Facebook Pixel on your Website Read More »
