[It’s pretty simple… You’d be a fool not to be using Video in your Advertising Strategy] Yeah, videos are engaging and they are probably the best way to get your message across… …but that’s not actually what I’m referring to here. What I am referring to is the fact that you can retarget people based …
Friday Facebook Ads Tip #33: Use Videos to Find your Audience Read More »
Facebook is evolving and big changes are being made to improve the user experience. They know video works so they want to show more videos across the platform. They also want to be able to show more posts in our feeds which is why they are reducing the amount of text shown with each post …
Friday FB Ads Tip #32: The Importance of Video Ads Read More »
From August 19th the way posts and ads display in the mobile news feed on Facebook is going to change. Facebook’s goal is to reduce the amount of space used up which will make it more like Instagram. The main changes are the reduction of visible text from seven to three lines before a “more” …
When running Facebook and Instagram ads it is very common, especially for new advertisers, to focus on one or two metrics when assessing the success of campaigns and individual ads. Yes, there are key metrics that will give a good indication of performance but it is important to dig a little deeper. Depending on the …
It’s difficult to predict which images, videos, text, headlines, CTAs, etc, are going to resonate most with your audience (or get their attention) and perform the best. One of the best ways to find out is to use Dynamic Creative. With Dynamic Creative, you can submit up to 10 different images or videos and 5 …
There are many reasons why you might want to run the same ad in multiple different campaigns or ad sets. The most common situations are when you want to use different campaign objectives and/or your ad sets are targeting different audiences. You might also run separate campaigns for different regions. Also, if you have an …
Friday Facebook Ads Tip #28: Keeping Engagement when Duplicating Ads Read More »
Last week I recommended using temi.com to transcribe the audio in your video to text so that you can add subtitles. The SRT file you export which contains the text and timings can be uploaded to Facebook to include subtitles on your videos. However, you will often want to embed the subtitles in your videos …
Friday FB Ads Tip #27: Embedding Subtitles in Videos Read More »
When you watch a video on Facebook or Instagram is the sound on or off by default? The vast majority of videos in the Facebook news feed and Instagram feed are viewed with the sound off. So if you are not adding text prompts to your videos you are missing out on a huge number …
Friday Facebook Ads Tip #26: Adding Subtitles To Videos Read More »
There’s no doubt videos get attention on Facebook and Instagram and often there’s no easier way to get a short, simple message across. Some good images and clear text can be enough to make a professional looking video ad – even if you have absolutely no video editing experience and you think you’re not creative! …
Friday Facebook Ads Tip #25: Creating Videos for Ads Read More »
Finding inspiration and ideas for ad images is not always easy, and it’s all the more difficult if you don’t know how to use Photoshop or another similar design tool. Even if you do, it can still take time to come up with a great looking image. Often you will find that a natural photograph …
Friday Facebook Ads Tip #24: Creating Image Ads with Stencil Read More »
