The Reach Objective an often overlooked and perhaps misunderstood objective. The intelligence of the Facebook algorithm and its ability to find the people most likely to take your desired action is incredible, but it can mean that your ads are shown to some people multiple times while never being shown to others in your audience. …
Friday Facebook Ads Tip #15: The Reach Objective Read More »
Currently, Facebook gives you a choice of 11 different objectives when setting up a new campaign. They are Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalogue Sales and Store Traffic. Most of them are easy to understand but there’s a few where the use cases are a little less …
Friday Facebook Ads Tip #14: Choosing the Right Objective for Your Ads Read More »
If you want to get people to your website or landing page and you don’t want to (or can’t) optimise for conversions, then optimise for traffic. But if you’re optimising for traffic, then you actually want the people to get to your page. Unfortunately, by default the traffic objective is only optimising for link clicks …
Friday Facebook Ads Tip #13: Optimise for Landing Page Views with the Traffic Objective Read More »
Choosing the right objective for your Facebook and Instagram Ad campaigns is not always as easy as it seems. You need to remember that when you choose an objective, Facebook is going to show your ad to people most likely to take the action required of your objective. But that doesn’t always mean they are …
Friday Facebook Ads Tip #12: Choosing Your Video Campaign Objective Read More »
A video ad is the perfect way to showcase a product or explain what you offer. Of course, as with any ad, not everyone that sees your ad will be interested, but that’s where video has a huge advantage. With your Facebook and Instagram video ads, you can see how much of each video people …
Friday Facebook Ads Tip #11: Use Videos to Create Custom Audiences Read More »
Video ads are powerful but don’t believe the BS about short attention spans. If your targeting is right and you use good messaging then people will watch your video for longer than many “experts” will tell you. Not only does a longer video give you an opportunity to get a clear message across, but a …
When people are browsing Facebook or Instagram they are reluctant to leave. So if you are going to ask them to click on the link in your ad to bring them to your website it better be worth it!! But how will they know it’s going to be worth it? Give them enough information in …
Friday Facebook Ads Tip #9: Use Longer Text in Your Ads Read More »
When was the last time you stopped to read the text on an ad or watch a sponsored video while browsing social media? It’s very easy to become ad blind. As you stand in line in a supermarket and decide to take a quick look at your Facebook feed, you’re already primed to scroll that …
Friday Facebook Ads Tip #8: Be More Natural with Your Ad Content Read More »
What if carefully defining your Facebook Audiences is actually having a negative effect on your ads? When comparing advertising on Facebook and Instagram to other platforms, the targeting options available is one of the major advantages. It’s amazing how specific you can be in terms of demographics, interests and behaviours. However, by getting so specific, …
Knowing exactly who to target with your Facebook and Instagram ads can be quite a challenge. Yes, you know (or think you know) about the demographics and interests of your existing and potential customers but it is often easier said than done to be able to target those people with your ads and avoid wasting …
Friday Facebook Ads Tip #6: Create Lookalike Audiences Read More »
