When running Facebook and Instagram ads it is very common, especially for new advertisers, to focus on one or two metrics when assessing the success of campaigns and individual ads. Yes, there are key metrics that will give a good indication of performance but it is important to dig a little deeper. Depending on the …
It’s difficult to predict which images, videos, text, headlines, CTAs, etc, are going to resonate most with your audience (or get their attention) and perform the best. One of the best ways to find out is to use Dynamic Creative. With Dynamic Creative, you can submit up to 10 different images or videos and 5 …
There are many reasons why you might want to run the same ad in multiple different campaigns or ad sets. The most common situations are when you want to use different campaign objectives and/or your ad sets are targeting different audiences. You might also run separate campaigns for different regions. Also, if you have an …
Friday Facebook Ads Tip #28: Keeping Engagement when Duplicating Ads Read More »
Last week I recommended using temi.com to transcribe the audio in your video to text so that you can add subtitles. The SRT file you export which contains the text and timings can be uploaded to Facebook to include subtitles on your videos. However, you will often want to embed the subtitles in your videos …
Friday FB Ads Tip #27: Embedding Subtitles in Videos Read More »
When you watch a video on Facebook or Instagram is the sound on or off by default? The vast majority of videos in the Facebook news feed and Instagram feed are viewed with the sound off. So if you are not adding text prompts to your videos you are missing out on a huge number …
Friday Facebook Ads Tip #26: Adding Subtitles To Videos Read More »
There’s no doubt videos get attention on Facebook and Instagram and often there’s no easier way to get a short, simple message across. Some good images and clear text can be enough to make a professional looking video ad – even if you have absolutely no video editing experience and you think you’re not creative! …
Friday Facebook Ads Tip #25: Creating Videos for Ads Read More »
Finding inspiration and ideas for ad images is not always easy, and it’s all the more difficult if you don’t know how to use Photoshop or another similar design tool. Even if you do, it can still take time to come up with a great looking image. Often you will find that a natural photograph …
Friday Facebook Ads Tip #24: Creating Image Ads with Stencil Read More »
Often, when advertising on Facebook, you will find that the easiest way to create an ad is to use an existing post on your Facebook page. In fact, when creating the post, you will quite likely already have the intention of using it as an ad. A very common example is when you want to …
Friday Facebook Ads Tip #23: Facebook Sharing Debugger Read More »
When it comes to ad policies and approving ads, Facebook’s focus is always on user experience. Anything that detracts from the experience of users on Facebook and Instagram is not good for the company and is precisely the reasoning behind recent changes around privacy and transparency. Ad campaigns are at the mercy of this goal, …
Friday Facebook Ads Tip #22: Facebook’s 20% Text Rule Read More »
Choosing images and writing copy for your ads can be a challenge at the best of times and it’s getting all the more difficult with higher advertiser competition and stricter advertising policies. Of course, we all want to be unique and ensure our ads get attention for the right reasons, but as with any advertising …
Friday Facebook Ads Tip #21: Facebook Ad Library Read More »
