It’s very easy to focus on who you want to see your ads, but what about who you don’t want to see your ads? Without excluding audiences you will waste a lot of money showing ads to the wrong people. Take for example a campaign to get new customers. Once someone becomes a customer you …
Friday Facebook Ads Tip #40: Excluding Audiences from Ads Read More »
Get these 5 things right and you have a great foundation for your Facebook ads. There are an almost endless amount of things to think about when running Facebook ads but here I have narrowed them down to 5 of the most important. 1. Use Business Manager instead of the regular Ads Manager. This gives …
Friday Facebook Ads Tip #39: Facebook Ads Checklist Read More »
“The best time to plant a tree was 20 years ago, the second best time is now” If you are not already running ads for your business on Facebook and Instagram, what are you waiting for? Facebook ads can feel overwhelming so it’s easy to put them on the long finger but by getting some …
Friday Facebook Ads Tip #38: Getting Started with Facebook Ads Read More »
Promoting a business on a personal Facebook profile is not a good long term strategy for growth. When starting out, your personal Facebook profile is the perfect place to show the world (well your friends and family) what you are doing… …but in the long run business owners need to embrace Facebook pages. Although it …
Friday Facebook Ads Tip #37: Transitioning from Facebook Profile to Facebook Page Read More »
**Advanced Targeting Trick** Last week I explained how to target Facebook groups with ads. It’s such a useful little trick. You can check it out here: akingston.com/how-to-target-facebook-groups-with-ads/ This week I wanted to tell you how you can make it even more effective. Step 1: Post a video on your Facebook page. Step 2: Hide the …
Friday Facebook Ads Tip #36: How to Target Facebook Groups with Ads (Part 2) Read More »
It’s one of the most common Facebook Ads questions I hear… “Is it possible to target group members with ads?” The short answer is that you can’t target group members with ads… …BUT there is a trick to get around this. Groups are huge on Facebook and they are one of the saving graces for …
Friday Facebook Ads Tip #35: How to Target Facebook Groups with Ads Read More »
Video. Video. Video. Build audiences with video and retarget them with conversion-focused ads. Step 1. Make a video. Step 2. Set up an ad to show this video to a broad audience. (Optionally repeat steps 1 and 2 with additional videos) Step 3. Create a custom audience based on video views. It can depend on …
Friday Facebook Ads Tip #34: Retargeting Video Viewers Read More »
[It’s pretty simple… You’d be a fool not to be using Video in your Advertising Strategy] Yeah, videos are engaging and they are probably the best way to get your message across… …but that’s not actually what I’m referring to here. What I am referring to is the fact that you can retarget people based …
Friday Facebook Ads Tip #33: Use Videos to Find your Audience Read More »
Facebook is evolving and big changes are being made to improve the user experience. They know video works so they want to show more videos across the platform. They also want to be able to show more posts in our feeds which is why they are reducing the amount of text shown with each post …
Friday FB Ads Tip #32: The Importance of Video Ads Read More »
From August 19th the way posts and ads display in the mobile news feed on Facebook is going to change. Facebook’s goal is to reduce the amount of space used up which will make it more like Instagram. The main changes are the reduction of visible text from seven to three lines before a “more” …
