Life is full of distractions. Whether someone visits your website and takes no action, or they see your ad and take no action, it doesn’t mean they were not interested. There is any number of reasons why it might not have been the right time for them to follow through and take action. That is …
Friday Facebook Ads Tip #45: Why You Need a Retargeting Strategy Read More »
It’s quite simple. If your business has a website, you need the Facebook Pixel. Even if you are unsure about Facebook ads as a marketing channel, you need to at least consider the benefits of retargeting your website visitors with ads. With the pixel, you can create audiences of people who looked at specific pages …
Friday Facebook Ads Tip #44: Facebook Pixel Reminder Read More »
There is a belief in many B2B companies that Facebook is not a suitable advertising channel. If you are a B2B marketer, I urge you to think differently. Facebook ads can be used for B2B at each step of the customer journey, beginning with showing relevant content to a cold audience, then showing ads to …
Friday Facebook Ads Tip #43: Facebook Ads for B2B Advertising Read More »
Budget management is moving from the Ad Set level to the Campaign level. The management of budgets for your Facebook ads has always been at the ad set level. However, almost two years ago Facebook announced that this would change as they introduced Campaign Budget Optimization (CBO). Right now it is still possible to choose …
Friday Facebook Ads Tip #42: Campaign Budget Optimization Read More »
The foundation of your Facebook Ads.. There is a multitude of things to think about when creating a Facebook Ads campaign but without understanding the basics, the more advanced techniques and strategies are worthless. Firstly you need to know that each campaign can contain multiple ad sets and each ad set multiple ads. At the …
It’s very easy to focus on who you want to see your ads, but what about who you don’t want to see your ads? Without excluding audiences you will waste a lot of money showing ads to the wrong people. Take for example a campaign to get new customers. Once someone becomes a customer you …
Friday Facebook Ads Tip #40: Excluding Audiences from Ads Read More »
Get these 5 things right and you have a great foundation for your Facebook ads. There are an almost endless amount of things to think about when running Facebook ads but here I have narrowed them down to 5 of the most important. 1. Use Business Manager instead of the regular Ads Manager. This gives …
Friday Facebook Ads Tip #39: Facebook Ads Checklist Read More »
“The best time to plant a tree was 20 years ago, the second best time is now” If you are not already running ads for your business on Facebook and Instagram, what are you waiting for? Facebook ads can feel overwhelming so it’s easy to put them on the long finger but by getting some …
Friday Facebook Ads Tip #38: Getting Started with Facebook Ads Read More »
Promoting a business on a personal Facebook profile is not a good long term strategy for growth. When starting out, your personal Facebook profile is the perfect place to show the world (well your friends and family) what you are doing… …but in the long run business owners need to embrace Facebook pages. Although it …
Friday Facebook Ads Tip #37: Transitioning from Facebook Profile to Facebook Page Read More »
**Advanced Targeting Trick** Last week I explained how to target Facebook groups with ads. It’s such a useful little trick. You can check it out here: akingston.com/how-to-target-facebook-groups-with-ads/ This week I wanted to tell you how you can make it even more effective. Step 1: Post a video on your Facebook page. Step 2: Hide the …
Friday Facebook Ads Tip #36: How to Target Facebook Groups with Ads (Part 2) Read More »
