As someone who manages online advertising, you know that tracking conversions is essential to measure the success of your campaigns.

But have you checked your conversion actions in GA4 lately?

GA4 (Google Analytics 4) offers a new way of tracking conversions, using events instead of goals. This means you need to set up conversion actions to track specific user behaviors that matter to your business.

Checking your conversion actions regularly can help you identify any issues with your tracking and ensure that you are measuring the right actions.

It also helps you understand the customer journey and optimize your campaigns to drive more conversions.

So, if you haven’t checked your conversion actions in GA4 recently, now is the time to do so!

It’s essential to ensure you track the right metrics and make data-driven decisions to improve your digital marketing efforts.