Google Ad Services

Why advertise on Google?

  1. Google is the most widely used search engine globally, with billions of searches conducted every day.
  2. Since Google ads are displayed to users who are actively searching for information, products, or services related to your business, it increases the likelihood of reaching users who are already interested in what you offer.
  3. In addition to search ads, the Google Display Network allows you to place ads on a huge network of websites, reaching users as they browse content related to your products or services.
  4. Google Ads operates on a pay-per-click model, meaning you only pay when a user clicks on your ad. This cost-effective approach allows for precise budget control and a clear understanding of the return on investment (ROI).
  5. Google Ads campaigns can be launched quickly, and results are measurable in real-time. This allows us to adjust strategies based on performance data, optimizing for better outcomes.

Who should advertise on Google?

Google ads are a great fit for a diverse range of businesses, especially:

  • Ecommerce businesses
  • Business coaches
  • Service-based businesses
  • Marketplaces

The type of business you run is less important than being able to answer “yes” to these questions:

  • Do you have clear business goals?
  • Do you have a defined monthly budget for advertising?
  • Does your product or service already convert with organic traffic?
  • Do you have an established online presence? 

Services we provide

Ad Account Audits

Want an expert ad manager’s eyes on your account to make sure you’re on the right track?

In an Ad Account Audit, we will begin with a 30-minute kick-off call where you will go over your advertising goals and any questions or concerns. After the kick-off call, we will conduct your audit and provide you with the audit results and a detailed walkthrough of our suggestions.

Ongoing Full-Service Monthly Ad Management

Want to completely hand over your monthly ad management?

Our full-service monthly ad management services include all of the following:

  • Google Ads set-up and management
  • Tracking set-up and integration
  • Overall strategy
  • Creative development of ads (graphics, copywriting, etc.)
  • Audience targeting
  • Ad testing & tweaking based on the data
  • Monthly meetings and reports

Google Ad Training

Want to train your in-house marketing team (or yourself) to run ads?

Our training packages include two 90-minute calls where we can design the training content based on your business goals and prior knowledge of the platform. You can book this for an individual or team.

This is a “done with you” service, so we will set up ads while on the calls meaning you’ll not only learn, but also get your ads set up at the same time.

Google Tag Manager and GA4 Setup

Want to completely hand over your monthly ad management?

Our full-service monthly ad management services include all of the following:

  • Google Analytics set-up and management
  • Tracking set-up and integration
  • Overall strategy
  • Creative development of ads (graphics, copywriting, etc.)
  • Audience targeting
  • Ad testing & tweaking based on the data
  • Monthly meetings and reports
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