Are you ready for Google Analytics 4?
In July of this year, Universal Analytics (UA) will stop processing new data, so if you want to continue to track what happens on your website with Google Analytics, you need to set up Google Analytics 4 (GA4).
Sounds easy, doesn’t it? Unfortunately, it’s not as easy as you might expect.
GA4 is not like UA.
UA is like paint by numbers, whereas GA4 is like painting with a blank canvas.
Thankfully, GA4 is a much better Analytics tool than UA, but it is only as good as the setup.
And setting it up takes careful planning and a lot of time if you want to truly benefit from it.
You need to get clear on what you want to track. Then, with the help of Google Tag Manager, you need to manually set up tracking and conversions for everything important to your business.
Finally, you need to manually build out all the reports you want within GA4 or connect it with Data Studio / Looker Studio to build your reports.
If you need help with setting up GA4 for your business, then get in touch and we’d be happy to discuss our process with you.
I’ve been thinking recently that it’s amazing how little talk there is online, especially in places like LinkedIn about Google Analytics 4.
In July of this year, Universal Analytics that we’ve all been using for years is going to go away, and we’ve got to start using Google Analytics 4 and historical data doesn’t carry over.
So if you’re not using Google Analytics 4 already, then you really need to start soon.
The thing about Google Analytics 4 is that in many ways it’s actually better than Universal Analytics.
However, it takes a lot more work to set it up if you want to get real value out of it.
I’ll be posting more on this soon because especially anyone that’s spending a lot of money on ads, we’re here to help you get your Google Analytics 4 set up correctly.