GA4 Migrations

Are you ready for GA4?

The

Problem

In Google’s own words:

Google Analytics 4 is replacing Universal Analytics. On July 1, 2023 all standard Universal Analytics properties will stop processing new hits.

If you have a Universal Analytics property, you must migrate. The earlier you migrate, the more historical data and insights you will have in Google Analytics 4.

The

Opportunity

Google Analytics 4 is the future of Google Analytics. It offers improved tracking, enhanced insights and better privacy controls.

Reporting in GA4 is more advanced than Universal Analytics (UA) and includes cross-device tracking based on users signed into Google on multiple devices.

Google’s machine learning and AI allow predictive modelling with e- commerce transactions, providing much higher levels of accuracy and greater insights into funnel performance.

The

Challenge

Universal Analytics (UA) is like paint by numbers, whereas GA4 is like painting with a blank canvas.

GA4 is a better Analytics tool than UA, but setting it up is complex and takes careful planning and a lot of time.

With the help of Google Tag Manager (GTM), you must manually set up tracking and conversions for everything important to your business.

Finally, you need to manually build out all the reports you want within GA4 or connect it with Data Studio / Looker Studio to build your reports.

The

Benefits

– GA4 gives you a direct connection to Google’s ad data.
– Machine Learning and Data Gap Modeling are built in.
– Built-in predictive analytics to help retarget users with ads.
– Easy to integrate GA data into a data warehouse for enhanced reporting.
– GA4 is customizable and can be modified to match your strategy.
– Built for a mobile-first Internet, not the desktop Internet of the past.
– Once in a lifetime opportunity to correct data mistakes from the past.

The

Good News

As a boutique ad agency, our experienced team develop ad strategies to fulfil our clients’ ambitious goals.

With the introduction of GA4 we have carefully set up our clients’ tracking and measurement goals to help them maximize their return on ad spend across all ad platforms.

If you want to leverage the power of GA4, then we are ready to talk to you about your strategies and goals and build you a measurement tool that you didn’t realize was possible.

Our GA4 Packages

$ 1,950

Universal Analytics Audit
Consultation Call
Develop Migration Plan
Define Events for Tracking
Push Events to Datalayer
Implementation of Tags in GTM
Integration with Google Ads
Integration with Search Console
Define Conversions
Build Custom Reports

$ 2,950

Universal Analytics Audit
Consultation Call
Develop Migration Plan
Define Events for Tracking
Push Events to Datalayer
Implementation of Tags in GTM
Integration with Google Ads
Integration with Search Console
Define Ecommerce Conversions
Build Ecommerce Reports