Google Analytics 4 is replacing Universal Analytics.
On July 1, 2023, all standard Universal Analytics properties will stop processing new hits.
If you have a Universal Analytics property, you must migrate. The earlier you migrate, the more historical data and insights you will have in Google Analytics 4.
Google Analytics 4 is the future of Google Analytics
It offers improved tracking, enhanced insights, and better privacy controls.
Reporting in GA4 is more advanced than Universal Analytics (UA) and includes cross-device tracking based on users signed into Google on multiple devices.
Google’s machine learning and AI allow predictive modeling with e-commerce transactions, providing much higher levels of accuracy and greater insights into funnel performance.
Universal Analytics (UA) is like paint by numbers, whereas GA4 is like painting with a blank canvas.
GA4 is a better Analytics tool than UA, but setting it up is complex and takes careful planning and a lot of time.
With the help of Google Tag Manager (GTM), you must manually set up tracking and conversions for everything important to your business.
Leverage GA4: Smarter Data for Better Results
- GA4 gives you a direct connection to Google’s ad data.
- Machine Learning and Data Gap Modeling are built in.
- Built-in predictive analytics to help retarget users with ads.
- Easy to integrate GA data into a data warehouse for enhanced reporting.
- Built for a mobile-first Internet, not the desktop Internet of the past.
"Kingfisher has been a huge help to our business as we’ve scaled rapidly. If you would like to improve the performance or effectiveness of your ad spend, I highly recommend reaching out."
- Ryan Scott, CEO of DropChef
Discover the Power of GA4 with Our Boutique Ad Agency
If you want to leverage the power of GA4, then we are ready to talk to you about your strategies and goals and build you a measurement tool that you didn’t realize was possible.
Our GA4 Packages
Standard GA4 Setup
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Universal Analytics Audit
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Consultation Call
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Develop Migration Plan
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Define Events for Tracking
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Push Events to Datalayer
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Implementation of Tags in GTM
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Integration with Google Ads
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Integration with Search Console
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Define Conversions
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Build Custom Reports
GA4 for Ecommerce
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Universal Analytics Audit
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Consultation Call
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Develop Migration Plan
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Define Events for Tracking
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Push Events to Datalayer
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Implementation of Tags in GTM
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Integration with Google Ads
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Integration with Search Console
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Define Ecommerce Conversions
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Build Ecommerce Reports