Facebook Ads Tips

Always Be Testing

You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take over the account of a new client, and I see that they

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The Event Setup Tool

Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to

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Beware of Custom Conversions

My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you’d like to track when somebody makes

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Facebook Ads in a Time of Crisis

We’re experiencing something unprecedented right now. It’s a very worrying time for many people for obvious reasons. Besides the health concerns, it is also a worrying time for many business

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