In March, Google will start configuring GA4 automatically based on Universal Analytics setups for anyone who still needs to set up GA4. Here’s the email they sent: This might sound

Are you ready for Google Analytics 4? In July of this year, Universal Analytics (UA) will stop processing new data, so if you want to continue to track what happens

Testing is critical to running successful Facebook ads, yet it is often overlooked. Testing different elements, such as images, videos, copy, and audiences help determine what works best and optimises

Sounds obvious, doesn’t it? But how do you find Engaged Shoppers on Facebook and Instagram? ​”Engaged Shoppers” is actually a behaviour you can target when creating an audience. Facebook/Meta defines

In my last video, I spoke about the return of Attribution Windows in Facebook Ads Manager (including a hidden method to see the 7-day view and 28-day view). Today I

Facebook Attribution Windows are back, which means you can now see your Facebook Ads results based on:  1-day view  1-day click 7-day click 28-day click AND, with a little hack

Here’s how Facebook Ads are still bringing in top results despite iOS updates and platform changes. I’ve been working with Facebook Ads for several years and have witnessed many changes.

In my video last week, I showed you how to verify your domain with Facebook. Once your domain is verified, the next thing you need to do is select and

Last month I told you about how important it is to get your domain name verified with Facebook. Now that the iOS 14.5 changes have kicked in, you really need

A few weeks ago, I made a video about the upcoming changes with Facebook’s reporting. It looks like April 26th is the day that Facebook will start implementing its planned