In my video last week, I showed you how to verify your domain with Facebook. Once your domain is verified, the next thing you need to do is select and

Last month I told you about how important it is to get your domain name verified with Facebook. Now that the iOS 14.5 changes have kicked in, you really need

A few weeks ago, I made a video about the upcoming changes with Facebook’s reporting. It looks like April 26th is the day that Facebook will start implementing its planned

You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take over the account of a new client, and I see that they

Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to

My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you’d like to track when somebody makes

Up until now, it has always been possible to measure the results on our ads up to 28 days after somebody has clicked on an ad or up to seven

Last week I spoke about the importance of verifying your domain with Facebook, and if you haven’t done that already, make sure you go and do it as soon as

There’s a lot changing with Facebook Ads at the moment, and it’s mostly as a result of changes that Apple are making with iOS 14, or more specifically, iOS 14.5.

It continues to be a very difficult time for business owners all around the world. Many feel like they are in an impossible situation but thankfully for many others, and

We’re experiencing something unprecedented right now. It’s a very worrying time for many people for obvious reasons. Besides the health concerns, it is also a worrying time for many business

Succeeding with advertising on Facebook and Instagram is difficult enough without your ads being disapproved. Before advertising on Facebook it is important to spend time reviewing the advertising policies. When