Facebook Ads Tips
How to Switch Off GA4 Auto Migration
If you haven’t heard by now, Google will start configuring a Google Analytics 4 (GA4) property for you, based on your existing Universal Analytics (UA) property, if you choose not
Is Broken Conversion Data Costing You Money?
As someone who manages online advertising, you know that tracking conversions is essential to measure the success of your campaigns. But have you checked your conversion actions in GA4 lately?
Automatic GA4 Migrations
In March, Google will start configuring GA4 automatically based on Universal Analytics setups for anyone who still needs to set up GA4. Here’s the email they sent: This might sound
Getting Ready for Google Analytics 4
Are you ready for Google Analytics 4? In July of this year, Universal Analytics (UA) will stop processing new data, so if you want to continue to track what happens
Testing. Testing. Testing.
Testing is critical to running successful Facebook ads, yet it is often overlooked. Testing different elements, such as images, videos, copy, and audiences help determine what works best and optimises
Targeting Engaged Shoppers with Facebook Ads
Sounds obvious, doesn’t it? But how do you find Engaged Shoppers on Facebook and Instagram? ”Engaged Shoppers” is actually a behaviour you can target when creating an audience. Facebook/Meta defines
Facebook Attribution Windows in Practice
In my last video, I spoke about the return of Attribution Windows in Facebook Ads Manager (including a hidden method to see the 7-day view and 28-day view). Today I
The Return of Facebook Attribution Windows (Including 7-day View and 28-day View)
Facebook Attribution Windows are back, which means you can now see your Facebook Ads results based on: 1-day view 1-day click 7-day click 28-day click AND, with a little hack
Two ways businesses can get better results from Facebook Ads right now
Here’s how Facebook Ads are still bringing in top results despite iOS updates and platform changes. I’ve been working with Facebook Ads for several years and have witnessed many changes.
How to Prioritise the Facebook Events you want to Track with your Ads
In my video last week, I showed you how to verify your domain with Facebook. Once your domain is verified, the next thing you need to do is select and
How to verify your domain with Facebook
Last month I told you about how important it is to get your domain name verified with Facebook. Now that the iOS 14.5 changes have kicked in, you really need
How to see your Facebook Ads 28-day Attribution Metrics before they disappear
A few weeks ago, I made a video about the upcoming changes with Facebook’s reporting. It looks like April 26th is the day that Facebook will start implementing its planned