The digital advertising landscape is ever-changing, and Google Ads is no exception. Recently, Google announced a groundbreaking update that has the potential to redefine how we approach digital advertising—Demand Gen Campaigns. This blog post aims to unpack what Demand Gen Campaigns are, why they’re replacing Discovery Ads, and how you can prepare for this significant …
In today’s digital age, the emphasis on user privacy has never been greater. This focus is causing a transformative shift in how digital marketers approach conversion tracking. But here’s the million-dollar question: How do we balance the increasing demand for privacy with our inherent need for data to optimize our campaigns? The Dawn of Enhanced …
From Cookies to Consent: Navigating the New Age of Digital Privacy Read More »
In the realm of online advertising, conversion tracking is crucial. It allows advertisers to measure the effectiveness of their campaigns by tracking user actions, such as clicks, sign-ups, or purchases. However, with the current push for privacy, conversion tracking has become more difficult than ever. Here are some of the most common difficulties faced by …
Mastering Google Tag Manager: Top Practices You Need to Know Google Tag Manager (GTM) has revolutionized how we handle website tags and scripts. But like any tool, its effectiveness lies in how well you use it. Let’s dive deep into the best practices that can elevate your GTM game. 1. The Power of Planning Before …
Google Tag Manager: Top Practices You Need to Know Read More »
View your Competitors’ live Facebook Ads and learn from other businesses with the new “Info and Ads” feature introduced last week to provide more transparency to Facebook users. In this video, I explain how to view the ads and how to make the most of this new feature.
In this video, I outline some simple things to do to improve the experience of your website users, how to encourage them to subscribe to your email list by providing more value, and why you’re missing out if your website does not have the Facebook Pixel installed.
