Online Marketing

Understanding the Google Ads Conversion Linker

Tracking the success of your Google Ads campaigns is crucial in digital marketing.  That’s where the Google Ads Conversion Linker comes into play. It’s a powerful tool that allows you to connect the dots between your ad clicks and customer actions on your website.  Conversion Linker allows you to accurately measure the performance of your …

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Google Ads Payment Issues: How To Resolve Suspensions

Imagine logging into your Google Ads account, and bam! There’s the dreaded “Google Ads account suspended” notice for “suspicious payment activity.” It’s enough to send shivers down any advertiser’s spine! Unfortunately, dealing with unexpected Google Ads account suspensions, including those involving payment issues, happens to businesses for various reasons – even well-meaning ones. These situations …

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What is Google Ads Conversion Linker?

Ever wonder how Google Ads seems to know exactly what you’re interested in, showing you ads that feel almost magically aligned with your recent searches or website visits? Well, it’s not magic; it’s the power of the Google Ads Conversion Linker at work! This tool helps advertisers track conversion events – or the actions visitors …

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Google Ads New Demand Gen Campaigns

The digital advertising landscape is ever-changing, and Google Ads is no exception. Recently, Google announced a groundbreaking update that has the potential to redefine how we approach digital advertising—Demand Gen Campaigns. This blog post aims to unpack what Demand Gen Campaigns are, why they’re replacing Discovery Ads, and how you can prepare for this significant …

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From Cookies to Consent: Navigating the New Age of Digital Privacy

In today’s digital age, the emphasis on user privacy has never been greater. This focus is causing a transformative shift in how digital marketers approach conversion tracking. But here’s the million-dollar question: How do we balance the increasing demand for privacy with our inherent need for data to optimize our campaigns? The Dawn of Enhanced …

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Common Difficulties with Conversion Tracking

In the realm of online advertising, conversion tracking is crucial. It allows advertisers to measure the effectiveness of their campaigns by tracking user actions, such as clicks, sign-ups, or purchases. However, with the current push for privacy, conversion tracking has become more difficult than ever. Here are some of the most common difficulties faced by …

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Google Tag Manager: Top Practices You Need to Know

Mastering Google Tag Manager: Top Practices You Need to Know Google Tag Manager (GTM) has revolutionized how we handle website tags and scripts. But like any tool, its effectiveness lies in how well you use it. Let’s dive deep into the best practices that can elevate your GTM game. 1. The Power of Planning Before …

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