If you haven’t heard by now, Google will start configuring a Google Analytics 4 (GA4) property for you, based on your existing Universal Analytics (UA) property, if you choose not to set up GA4 manually. In March, Google plans on starting this configuration. This may sound convenient, but we strongly recommend you set it up …

How to Switch Off GA4 Auto Migration Read More »

As someone who manages online advertising, you know that tracking conversions is essential to measure the success of your campaigns. But have you checked your conversion actions in GA4 lately? GA4 (Google Analytics 4) offers a new way of tracking conversions, using events instead of goals. This means you need to set up conversion actions …

Is Broken Conversion Data Costing You Money? Read More »