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From Cookies to Consent: Navigating the New Age of Digital Privacy

In today’s digital age, the emphasis on user privacy has never been greater. This focus is causing a transformative shift in how digital marketers approach conversion tracking. But here’s the million-dollar question: How do we balance the increasing demand for privacy with our inherent need for data to optimize our campaigns? The Dawn of Enhanced …

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Common Difficulties with Conversion Tracking

In the realm of online advertising, conversion tracking is crucial. It allows advertisers to measure the effectiveness of their campaigns by tracking user actions, such as clicks, sign-ups, or purchases. However, with the current push for privacy, conversion tracking has become more difficult than ever. Here are some of the most common difficulties faced by …

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Google Tag Manager: Top Practices You Need to Know

Mastering Google Tag Manager: Top Practices You Need to Know Google Tag Manager (GTM) has revolutionized how we handle website tags and scripts. But like any tool, its effectiveness lies in how well you use it. Let’s dive deep into the best practices that can elevate your GTM game. 1. The Power of Planning Before …

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