In today’s digital age, the emphasis on user privacy has never been greater. This focus is causing a transformative shift in how digital marketers approach conversion tracking. But here’s the million-dollar question: How do we balance the increasing demand for privacy with our inherent need for data to optimize our campaigns? The Dawn of Enhanced …
From Cookies to Consent: Navigating the New Age of Digital Privacy Read More »
In the realm of online advertising, conversion tracking is crucial. It allows advertisers to measure the effectiveness of their campaigns by tracking user actions, such as clicks, sign-ups, or purchases. However, with the current push for privacy, conversion tracking has become more difficult than ever. Here are some of the most common difficulties faced by …
Mastering Google Tag Manager: Top Practices You Need to Know Google Tag Manager (GTM) has revolutionized how we handle website tags and scripts. But like any tool, its effectiveness lies in how well you use it. Let’s dive deep into the best practices that can elevate your GTM game. 1. The Power of Planning Before …
Google Tag Manager: Top Practices You Need to Know Read More »
Staying ahead is essential for businesses to thrive in the ever-evolving digital landscape. When it comes to analyzing website data and gaining valuable insights, Google Analytics has long been a go-to tool. However, with the introduction of Google Analytics 4 (GA4), it’s time to transition from the previous Universal Analytics to this new and improved …
Are you looking for ways to better understand and measure the likelihood of conversions on your website? Google Analytics 4’s Predictive Metrics is a powerful tool to help you do just that. In this blog post, you will learn about what predictive metrics are and how they work in Google Analytics 4 (GA4). Get ready …
Introducing Predictive Metrics in Google Analytics 4 Read More »
With a new Google Analytics (GA) interface, comes major changes to the metrics that you’re used to in Universal Analytics (UA) and how the data from your website or app gets collected. By July 1, 2023, Google will officially transition to GA4, and its predecessor, UA, will no longer process hits. So, if you want …
3 Need-to-Know Differences When Migrating to GA4 Read More »
The GA4 events model is a new way of measuring user interactions on your website using Google Analytics 4 (GA4), the latest version of Google’s web analytics platform. GA4 events model differs from the traditional Google Analytics model, which relies on pageviews and sessions to track user behavior. Pageviews and sessions are useful for measuring …
If you haven’t heard by now, Google will start configuring a Google Analytics 4 (GA4) property for you, based on your existing Universal Analytics (UA) property, if you choose not to set up GA4 manually. In March, Google plans on starting this configuration. This may sound convenient, but we strongly recommend you set it up …
As someone who manages online advertising, you know that tracking conversions is essential to measure the success of your campaigns. But have you checked your conversion actions in GA4 lately? GA4 (Google Analytics 4) offers a new way of tracking conversions, using events instead of goals. This means you need to set up conversion actions …
Don’t Let Google Take Control: Say No to GA4 Automigration! Google will soon begin auto-migrating Universal Analytics (UA) properties to Google Analytics 4 (GA4) even if a GA4 property has already been created. You DO NOT want this for many, many reasons. Here are just a few: -Google’s automigration won’t consider your specific business needs …
