You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take over the account of a new client, and I see that they haven’t been testing anything. There are three main things to test when running ads: Audiences Creatives Copy Now you don’t want to test them all …
Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to tell you about a simple tool that makes it much easier to set up standard events without using code. It’s the Event Setup Tool. When …
My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you’d like to track when somebody makes it to a particular page on your website, like a thank you page or a confirmation page. You can have multiple custom conversions for different …
Up until now, it has always been possible to measure the results on our ads up to 28 days after somebody has clicked on an ad or up to seven days after somebody has viewed an ad. However, due to the changes that Apple are enforcing on Facebook, these attribution windows are reducing to seven …
Last week I spoke about the importance of verifying your domain with Facebook, and if you haven’t done that already, make sure you go and do it as soon as possible – because if you want to continue to successfully run ads with Facebook, you need to get your domain verified. Once your domain is …
Select and Prioritise the Events you want to Track Read More »
There’s a lot changing with Facebook Ads at the moment, and it’s mostly as a result of changes that Apple are making with iOS 14, or more specifically, iOS 14.5. What’s happening is that Apple are cracking down on privacy, and that’s affecting what Facebook can do in terms of tracking. For us all to …
It continues to be a very difficult time for business owners all around the world. Many feel like they are in an impossible situation but thankfully for many others, and in particular businesses with an online offering (or the potential to move online), all is not lost. It’s a time to take stock and look …
We’re experiencing something unprecedented right now. It’s a very worrying time for many people for obvious reasons. Besides the health concerns, it is also a worrying time for many business owners. However, fortunately for some businesses, it presents opportunities. There are businesses that will be lucky enough to have their products in demand at this …
Succeeding with advertising on Facebook and Instagram is difficult enough without your ads being disapproved. Before advertising on Facebook it is important to spend time reviewing the advertising policies. When you read the policies you will see that advertising of some particular products or services is forbidden and there are strict guidelines for certain categories. …
Friday Facebook Ads Tip #50: Facebook’s Advertising Policies Read More »
— View my updated Engaged Shoppers post and video here (Feb 2023) — Online Christmas shopping time is upon us! At this important time of year for most online retailers, ad targeting and messaging need to be on point. Ideally, you will have built up engaged and interested audiences for retargeting but if you also …
Friday Facebook Ads Tip #49: Targeting Engaged Shoppers Read More »
