In today’s digital age, the emphasis on user privacy has never been greater. This focus is causing a transformative shift in how digital marketers approach conversion tracking. But here’s the million-dollar question: How do we balance the increasing demand for privacy with our inherent need for data to optimize our campaigns? The Dawn of Enhanced …
From Cookies to Consent: Navigating the New Age of Digital Privacy Read More »
In the realm of online advertising, conversion tracking is crucial. It allows advertisers to measure the effectiveness of their campaigns by tracking user actions, such as clicks, sign-ups, or purchases. However, with the current push for privacy, conversion tracking has become more difficult than ever. Here are some of the most common difficulties faced by …
In March, Google will start configuring GA4 automatically based on Universal Analytics setups for anyone who still needs to set up GA4. Here’s the email they sent: This might sound like a good thing, but it’s not. Setting up GA4 manually is a much better option. If you need help with your GA4 setup, don’t …
Are you ready for Google Analytics 4? In July of this year, Universal Analytics (UA) will stop processing new data, so if you want to continue to track what happens on your website with Google Analytics, you need to set up Google Analytics 4 (GA4). Sounds easy, doesn’t it? Unfortunately, it’s not as easy as …
Testing is critical to running successful Facebook ads, yet it is often overlooked. Testing different elements, such as images, videos, copy, and audiences help determine what works best and optimises ad performance. When testing, allocate an equal budget to each element being tested to ensure that the results are accurate. By doing this, you can …
Sounds obvious, doesn’t it? But how do you find Engaged Shoppers on Facebook and Instagram? ”Engaged Shoppers” is actually a behaviour you can target when creating an audience. Facebook/Meta defines Engaged Shoppers as: People who have clicked on the call-to-action button “Shop Now” in the past week. This means these people have a history of …
In my last video, I spoke about the return of Attribution Windows in Facebook Ads Manager (including a hidden method to see the 7-day view and 28-day view). Today I am using a client campaign to show and explain the results we see in each attribution window. It’s incredibly beneficial for us to have access …
Facebook Attribution Windows are back, which means you can now see your Facebook Ads results based on: 1-day view 1-day click 7-day click 28-day click AND, with a little hack we discovered, 7-day view and 28-day view. To see all six attribution windows in your Facebook Ads Manager, insert the following into the URL: &attribution_windows=1d_view%2C7d_view%2C28d_view%2C1d_click%2C7d_click%2C28d_click%2Cdefault …
The Return of Facebook Attribution Windows (Including 7-day View and 28-day View) Read More »
Here’s how Facebook Ads are still bringing in top results despite iOS updates and platform changes. I’ve been working with Facebook Ads for several years and have witnessed many changes. Now, more than ever, it’s vital to understand how the platform works. In this video, I talk about two ways businesses can get better results …
Two ways businesses can get better results from Facebook Ads right now Read More »
In my video last week, I showed you how to verify your domain with Facebook. Once your domain is verified, the next thing you need to do is select and prioritise the events you want to track with your Facebook Ads. Due to the recent changes, you can only select eight events and you need …
How to Prioritise the Facebook Events you want to Track with your Ads Read More »
