Facebook Ads Tips

How to verify your domain with Facebook

Last month I told you about how important it is to get your domain name verified with Facebook. Now that the iOS 14.5 changes have kicked in, you really need to ensure you have done this. Just in case you haven’t, here’s a step by step video showing you exactly how to do it.  

How to see your Facebook Ads 28-day Attribution Metrics before they disappear

A few weeks ago, I made a video about the upcoming changes with Facebook’s reporting. It looks like April 26th is the day that Facebook will start implementing its planned changes, so make sure you check out your historical metrics before it’s too late. If you have a business where it takes your customers some …

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Always Be Testing

You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take over the account of a new client, and I see that they haven’t been testing anything. There are three main things to test when running ads: Audiences Creatives Copy Now you don’t want to test them all …

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The Event Setup Tool

Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to tell you about a simple tool that makes it much easier to set up standard events without using code. It’s the Event Setup Tool. When …

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