In my video last week, I showed you how to verify your domain with Facebook. Once your domain is verified, the next thing you need to do is select and prioritise the events you want to track with your Facebook Ads. Due to the recent changes, you can only select eight events and you need …
How to Prioritise the Facebook Events you want to Track with your Ads Read More »
Last month I told you about how important it is to get your domain name verified with Facebook. Now that the iOS 14.5 changes have kicked in, you really need to ensure you have done this. Just in case you haven’t, here’s a step by step video showing you exactly how to do it.
A few weeks ago, I made a video about the upcoming changes with Facebook’s reporting. It looks like April 26th is the day that Facebook will start implementing its planned changes, so make sure you check out your historical metrics before it’s too late. If you have a business where it takes your customers some …
How to see your Facebook Ads 28-day Attribution Metrics before they disappear Read More »
You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take over the account of a new client, and I see that they haven’t been testing anything. There are three main things to test when running ads: Audiences Creatives Copy Now you don’t want to test them all …
Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to tell you about a simple tool that makes it much easier to set up standard events without using code. It’s the Event Setup Tool. When …
My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you’d like to track when somebody makes it to a particular page on your website, like a thank you page or a confirmation page. You can have multiple custom conversions for different …
Up until now, it has always been possible to measure the results on our ads up to 28 days after somebody has clicked on an ad or up to seven days after somebody has viewed an ad. However, due to the changes that Apple are enforcing on Facebook, these attribution windows are reducing to seven …
Last week I spoke about the importance of verifying your domain with Facebook, and if you haven’t done that already, make sure you go and do it as soon as possible – because if you want to continue to successfully run ads with Facebook, you need to get your domain verified. Once your domain is …
Select and Prioritise the Events you want to Track Read More »
There’s a lot changing with Facebook Ads at the moment, and it’s mostly as a result of changes that Apple are making with iOS 14, or more specifically, iOS 14.5. What’s happening is that Apple are cracking down on privacy, and that’s affecting what Facebook can do in terms of tracking. For us all to …
It continues to be a very difficult time for business owners all around the world. Many feel like they are in an impossible situation but thankfully for many others, and in particular businesses with an online offering (or the potential to move online), all is not lost. It’s a time to take stock and look …
