Blog

GA4 Events Model Explained

The GA4 events model is a new way of measuring user interactions on your website using Google Analytics 4 (GA4), the latest version of Google’s web analytics platform. GA4 events

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Should You Use Broad Match Keywords?

What you need to know before using Broad Match keywords in Google Ads: Broad Match keywords are keywords matched to Google search queries that are (sometimes) similar to your targeted

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How to Switch Off GA4 Auto Migration

If you haven’t heard by now, Google will start configuring a Google Analytics 4 (GA4) property for you, based on your existing Universal Analytics (UA) property, if you choose not

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Automatic GA4 Migrations

In March, Google will start configuring GA4 automatically based on Universal Analytics setups for anyone who still needs to set up GA4. Here’s the email they sent: This might sound

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Testing. Testing. Testing.

Testing is critical to running successful Facebook ads, yet it is often overlooked. Testing different elements, such as images, videos, copy, and audiences help determine what works best and optimises

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Targeting Engaged Shoppers with Facebook Ads

Sounds obvious, doesn’t it? But how do you find Engaged Shoppers on Facebook and Instagram? ​”Engaged Shoppers” is actually a behaviour you can target when creating an audience. Facebook/Meta defines

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Say No to GA4 Automigration!

Don’t Let Google Take Control: Say No to GA4 Automigration! Google will soon begin auto-migrating Universal Analytics (UA) properties to Google Analytics 4 (GA4) even if a GA4 property has

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