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Boost Your Conversion Tracking with Google Ads Enhanced Conversions

In today’s fast-paced digital marketing world, user privacy is more important than ever, and tracking methods are constantly evolving. As advertisers, we need accurate data to measure our campaigns’ effectiveness. That’s where Google Ads Enhanced Conversions come into play, offering an effective solution to these challenges. What are Google Ads

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CTV (Connected TV) Advertising: Why Advertisers Can’t Ignore This Trend

In recent years, Connected TV (CTV) has emerged as a transformative force in the advertising world. A recent report by DoubleVerify and TVision underscores this shift, revealing a significant increase in viewer engagement with CTV ads. This post delves into the report’s key findings and explores the implications for advertisers.

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GCLID in Google Ads: What It Is & Why It Matters

If you’re venturing into the world of Google Ads, you’ve likely noticed a curious string of letters and numbers attached to the end of your ad’s URLs. This seemingly random code is known as the GCLID, or Google Click Identifier. While it might look confusing at first, this little addition

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Understanding the Google Ads Conversion Linker

Tracking the success of your Google Ads campaigns is crucial in digital marketing.  That’s where the Google Ads Conversion Linker comes into play. It’s a powerful tool that allows you to connect the dots between your ad clicks and customer actions on your website.  Conversion Linker allows you to accurately

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Google Ads Payment Issues: How To Resolve Suspensions

Imagine logging into your Google Ads account, and bam! There’s the dreaded “Google Ads account suspended” notice for “suspicious payment activity.” It’s enough to send shivers down any advertiser’s spine! Unfortunately, dealing with unexpected Google Ads account suspensions, including those involving payment issues, happens to businesses for various reasons –

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What is Google Ads Conversion Linker?

Ever wonder how Google Ads seems to know exactly what you’re interested in, showing you ads that feel almost magically aligned with your recent searches or website visits? Well, it’s not magic; it’s the power of the Google Ads Conversion Linker at work! This tool helps advertisers track conversion events

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