Google Ads New Demand Gen Campaigns

The digital advertising landscape is ever-changing, and Google Ads is no exception. Recently, Google announced a groundbreaking update that has the potential to redefine how we approach digital advertising—Demand Gen

Read More »

GA4 Events Model Explained

The GA4 events model is a new way of measuring user interactions on your website using Google Analytics 4 (GA4), the latest version of Google’s web analytics platform. GA4 events

Read More »

Should You Use Broad Match Keywords?

What you need to know before using Broad Match keywords in Google Ads: Broad Match keywords are keywords matched to Google search queries that are (sometimes) similar to your targeted

Read More »