Tim Croft

CTV (Connected TV) Advertising: Why Advertisers Can’t Ignore This Trend

In recent years, Connected TV (CTV) has emerged as a transformative force in the advertising world. A recent report by DoubleVerify and TVision underscores this shift, revealing a significant increase in viewer engagement with CTV ads. This post delves into the report’s key findings and explores the implications for advertisers. Key Findings from the Report …

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GCLID in Google Ads: What It Is & Why It Matters

If you’re venturing into the world of Google Ads, you’ve likely noticed a curious string of letters and numbers attached to the end of your ad’s URLs. This seemingly random code is known as the GCLID, or Google Click Identifier. While it might look confusing at first, this little addition is remarkably powerful for understanding …

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Understanding the Google Ads Conversion Linker

Tracking the success of your Google Ads campaigns is crucial in digital marketing.  That’s where the Google Ads Conversion Linker comes into play. It’s a powerful tool that allows you to connect the dots between your ad clicks and customer actions on your website.  Conversion Linker allows you to accurately measure the performance of your …

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Google Ads Payment Issues: How To Resolve Suspensions

Imagine logging into your Google Ads account, and bam! There’s the dreaded “Google Ads account suspended” notice for “suspicious payment activity.” It’s enough to send shivers down any advertiser’s spine! Unfortunately, dealing with unexpected Google Ads account suspensions, including those involving payment issues, happens to businesses for various reasons – even well-meaning ones. These situations …

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What is Google Ads Conversion Linker?

Ever wonder how Google Ads seems to know exactly what you’re interested in, showing you ads that feel almost magically aligned with your recent searches or website visits? Well, it’s not magic; it’s the power of the Google Ads Conversion Linker at work! This tool helps advertisers track conversion events – or the actions visitors …

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How Google Ads Can Help You Achieve Your Business Objectives

Google Ads is an online advertising platform and a powerful tool that can help businesses of all sizes achieve their objectives. By creating targeted Google Ads campaigns, you can reach your target audience at the right time to boost brand awareness, generate leads and sales, and increase website traffic. Defining specific business goals and understanding …

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Understanding Keyword Match Types in Google Ads

Creating effective ad campaigns in Google Ads relies heavily on choosing the right keywords. Keywords dictate which search queries will trigger your ads, so selecting appropriate match types for your keywords can make or break your results. This comprehensive guide will explore the different Google Ads keyword match types available and best practices for optimizing …

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Big Changes To YouTube Reservation Video Campaigns

Google Ads reaches over 90% of internet users and accounts for nearly $200 billion in annual ad spending. YouTube alone draws over 2 billion monthly viewers, making it a prime channel for lucrative video advertising. Understanding the latest platform capabilities is critical for any modern digital marketer. Understanding YouTube Reservation Video Campaigns Reservation video campaigns …

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Google Ads New Demand Gen Campaigns

The digital advertising landscape is ever-changing, and Google Ads is no exception. Recently, Google announced a groundbreaking update that has the potential to redefine how we approach digital advertising—Demand Gen Campaigns. This blog post aims to unpack what Demand Gen Campaigns are, why they’re replacing Discovery Ads, and how you can prepare for this significant …

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From Cookies to Consent: Navigating the New Age of Digital Privacy

In today’s digital age, the emphasis on user privacy has never been greater. This focus is causing a transformative shift in how digital marketers approach conversion tracking. But here’s the million-dollar question: How do we balance the increasing demand for privacy with our inherent need for data to optimize our campaigns? The Dawn of Enhanced …

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