Andrew Kingston

Targeting Engaged Shoppers with Facebook Ads

Sounds obvious, doesn’t it? But how do you find Engaged Shoppers on Facebook and Instagram? ​”Engaged Shoppers” is actually a behaviour you can target when creating an audience. Facebook/Meta defines Engaged Shoppers as: People who have clicked on the call-to-action button “Shop Now” in the past week. This means these people have a history of …

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The Return of Facebook Attribution Windows (Including 7-day View and 28-day View)

Facebook Attribution Windows are back, which means you can now see your Facebook Ads results based on:  1-day view  1-day click 7-day click 28-day click AND, with a little hack we discovered, 7-day view and 28-day view. To see all six attribution windows in your Facebook Ads Manager, insert the following into the URL: &attribution_windows=1d_view%2C7d_view%2C28d_view%2C1d_click%2C7d_click%2C28d_click%2Cdefault …

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Two ways businesses can get better results from Facebook Ads right now

Here’s how Facebook Ads are still bringing in top results despite iOS updates and platform changes. I’ve been working with Facebook Ads for several years and have witnessed many changes. Now, more than ever, it’s vital to understand how the platform works. In this video, I talk about two ways businesses can get better results …

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How to see your Facebook Ads 28-day Attribution Metrics before they disappear

A few weeks ago, I made a video about the upcoming changes with Facebook’s reporting. It looks like April 26th is the day that Facebook will start implementing its planned changes, so make sure you check out your historical metrics before it’s too late. If you have a business where it takes your customers some …

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Seven Top Targeting Strategies To Find Shoppers With Facebook Ads​