Sounds obvious, doesn’t it? But how do you find Engaged Shoppers on Facebook and Instagram? ”Engaged Shoppers” is actually a behaviour you can target when creating an audience. Facebook/Meta defines Engaged Shoppers as: People who have clicked on the call-to-action button “Shop Now” in the past week. This means these people have a history of …
In my last video, I spoke about the return of Attribution Windows in Facebook Ads Manager (including a hidden method to see the 7-day view and 28-day view). Today I am using a client campaign to show and explain the results we see in each attribution window. It’s incredibly beneficial for us to have access …
Facebook Attribution Windows are back, which means you can now see your Facebook Ads results based on: 1-day view 1-day click 7-day click 28-day click AND, with a little hack we discovered, 7-day view and 28-day view. To see all six attribution windows in your Facebook Ads Manager, insert the following into the URL: &attribution_windows=1d_view%2C7d_view%2C28d_view%2C1d_click%2C7d_click%2C28d_click%2Cdefault …
The Return of Facebook Attribution Windows (Including 7-day View and 28-day View) Read More »
Here’s how Facebook Ads are still bringing in top results despite iOS updates and platform changes. I’ve been working with Facebook Ads for several years and have witnessed many changes. Now, more than ever, it’s vital to understand how the platform works. In this video, I talk about two ways businesses can get better results …
Two ways businesses can get better results from Facebook Ads right now Read More »
In my video last week, I showed you how to verify your domain with Facebook. Once your domain is verified, the next thing you need to do is select and prioritise the events you want to track with your Facebook Ads. Due to the recent changes, you can only select eight events and you need …
How to Prioritise the Facebook Events you want to Track with your Ads Read More »
Last month I told you about how important it is to get your domain name verified with Facebook. Now that the iOS 14.5 changes have kicked in, you really need to ensure you have done this. Just in case you haven’t, here’s a step by step video showing you exactly how to do it.
A few weeks ago, I made a video about the upcoming changes with Facebook’s reporting. It looks like April 26th is the day that Facebook will start implementing its planned changes, so make sure you check out your historical metrics before it’s too late. If you have a business where it takes your customers some …
How to see your Facebook Ads 28-day Attribution Metrics before they disappear Read More »
You’d be amazed at the number of times I look in at somebody’s Facebook Ad account or take over the account of a new client, and I see that they haven’t been testing anything. There are three main things to test when running ads: Audiences Creatives Copy Now you don’t want to test them all …
Last week, I spoke about transitioning away from Custom Conversions and using more Standard Events for your tracking and conversion optimisation with your Facebook Ads. This week, I want to tell you about a simple tool that makes it much easier to set up standard events without using code. It’s the Event Setup Tool. When …
My tip this week is very simple, and it is Beware of Custom Conversions. Custom conversions have always been very useful, particularly if you’d like to track when somebody makes it to a particular page on your website, like a thank you page or a confirmation page. You can have multiple custom conversions for different …
