Staying ahead is essential for businesses to thrive in the ever-evolving digital landscape. When it comes to analyzing website data and gaining valuable insights, Google Analytics has long been a go-to tool. However, with the introduction of Google Analytics 4 (GA4), it’s time to transition from the previous Universal Analytics to this new and improved …
Are you looking for ways to better understand and measure the likelihood of conversions on your website? Google Analytics 4’s Predictive Metrics is a powerful tool to help you do just that. In this blog post, you will learn about what predictive metrics are and how they work in Google Analytics 4 (GA4). Get ready …
Introducing Predictive Metrics in Google Analytics 4 Read More »
With a new Google Analytics (GA) interface, comes major changes to the metrics that you’re used to in Universal Analytics (UA) and how the data from your website or app gets collected. By July 1, 2023, Google will officially transition to GA4, and its predecessor, UA, will no longer process hits. So, if you want …
3 Need-to-Know Differences When Migrating to GA4 Read More »
The GA4 events model is a new way of measuring user interactions on your website using Google Analytics 4 (GA4), the latest version of Google’s web analytics platform. GA4 events model differs from the traditional Google Analytics model, which relies on pageviews and sessions to track user behavior. Pageviews and sessions are useful for measuring …
What you need to know before using Broad Match keywords in Google Ads: Broad Match keywords are keywords matched to Google search queries that are (sometimes) similar to your targeted keywords. They are usually (but not always) related to the meaning of your keyword. For example, let’s say you’re a clothing retailer and want to …
If you haven’t heard by now, Google will start configuring a Google Analytics 4 (GA4) property for you, based on your existing Universal Analytics (UA) property, if you choose not to set up GA4 manually. In March, Google plans on starting this configuration. This may sound convenient, but we strongly recommend you set it up …
As someone who manages online advertising, you know that tracking conversions is essential to measure the success of your campaigns. But have you checked your conversion actions in GA4 lately? GA4 (Google Analytics 4) offers a new way of tracking conversions, using events instead of goals. This means you need to set up conversion actions …
In March, Google will start configuring GA4 automatically based on Universal Analytics setups for anyone who still needs to set up GA4. Here’s the email they sent: This might sound like a good thing, but it’s not. Setting up GA4 manually is a much better option. If you need help with your GA4 setup, don’t …
Are you ready for Google Analytics 4? In July of this year, Universal Analytics (UA) will stop processing new data, so if you want to continue to track what happens on your website with Google Analytics, you need to set up Google Analytics 4 (GA4). Sounds easy, doesn’t it? Unfortunately, it’s not as easy as …
Testing is critical to running successful Facebook ads, yet it is often overlooked. Testing different elements, such as images, videos, copy, and audiences help determine what works best and optimises ad performance. When testing, allocate an equal budget to each element being tested to ensure that the results are accurate. By doing this, you can …
